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On Tuesday (June 24, 2025), Prozo confirmed that Indian cricket icon Rohit Sharma has made a strategic investment in the company. This funding supports Prozo’s vision to accelerate its tech-driven, pay-per-use warehousing and fulfillment model across India. The financial terms were not disclosed by either party (the company or Rohit Sharma). Rohit Sharma backed the logistics start-up Prozo to come good in the supply chain industry.
While praising Prozo, Rohit Sharma said the company has been delivering day in and day out for the Indian brands. “In sport and business, consistent performance is never accidental. It comes from having a system that delivers day in and day out.” – Rohit Sharma on Prozo. Sharma also said what he likes about Prozo is how they’re blending scale, tech, and solid execution to drive long-term growth. He thinks they’re going to be a big part of how commerce evolves in India. Rohit Sharma is pretty excited to be a part of that journey.
Prozo is a logistics and supply chain tech startup, founded in 2016 by Dr. Ashvini Jakhar. Dr. Ashvini Jakhar is a former naval doctor and McKinsey Consultant. His company serves D2C brands, SMEs, and large enterprises. The company’s core business offerings are Warehouse and Fulfilment, Logistics Network, Tech Platform Control Power, and SLA Compliance and Performance. They operate 42+ tech-enabled fulfillment centers across India, spanning approximately 2 to 2.2 million sq ft, providing omni-channel support: B2B, B2C, and D2C. Their extensive pan-India reach covers 24,000+ pin codes, offering express, same-day, and next-day delivery services.
The commerce company values quality performance in its operations with strong accountability; ISO 27001, ISO 9001, SOC 1 & 2, and GDPR compliance. Their proprietary SaaS platform (Order Management System, Warehouse Management System, Freight Management) functions like the “AWS of supply chain,” providing real-time visibility, predictive analytics, and SLA integration.
As of now, the company has raised a total of $20 million. Their investors include Sixth Sense Ventures, Jafco Asia, and others. Prozo has partnered with over 150 brands, including prominent names such as Bata, Beardo, Bewakoof, Neemans, PhonePe, McGraw Hill, Tata Consumer Brands, and more. Prozo plans to grow a lot in the next five years by setting up 4 to 5 times more warehouses and making their Control Tower platform even smarter with better data tools and automation. As of now, the company has an annual revenue run-rate of Rs. 250 crore.
Dr. Ashvini Jakhar gives his thoughts on the association of the star Indian cricketer Rohit Sharma with Prozo. He said we are happy to have Rohit Sharma as an investor. Jakhar said Rohit’s journey matches what Prozo stands for—being disciplined, consistent, and delivering even when the pressure’s on. His support just shows that Prozo is serious about building a strong and reliable supply chain for the future.
India’s supply chain industry is currently experiencing a major boom, driven by a combination of policy reforms, digital innovation, e-commerce growth, and geopolitical shifts. Some of the key factors in India’s supply chain boom are Make in India and PLI Schemes, E-commerce explosion, Infrastructure Push, Digitization and Tech Adoption, and Global Realignment. The startups and traditional players have benefited from this, and that’s why Rohit Sharma has confidence in Prozo to do well in the near future.
Cricketers don’t just earn money through matches or endorsements. Many of them also make smart investments across different industries. In this very space, Rohit Sharma has made yet another investment, this time in Prozo. Now all eyes are on how the company performs from here. What’s your take on this move? Drop your thoughts in the comments below.
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